Privacy Policy
In this Privacy Policy, Novus Invictus LLC, trading as Valenta Fashion ("we", "us", "our"), sets out which personal information we gather through the Valenta Fashion online store, what we do with it, with whom it is shared and how it is kept safe. It applies when you browse our website, order from us or get in touch.
Novus Invictus LLC is a limited liability company established in Wyoming, United States. We process personal information in line with the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA) and the privacy laws of other U.S. states where these apply.
Who is responsible for your data
Novus Invictus LLC, 30 N Gould St #31823, Sheridan, WY 82801, United States, is responsible for the processing described in this policy. Questions about your data can be sent to support@valenta-fashion.com or through our contact page.
Information you give us
- Contact details: name, email address, phone number
- Delivery and billing details: shipping address and billing address
- Order details: products ordered, order number, amount paid and payment confirmation
- Account details, if you create an account: login details and preferences
- Messages you send to our customer service
We do not store your full card details. Payments are handled by our payment providers.
Information collected automatically
When you visit our website, some information is collected automatically, such as your IP address, browser and device type, approximate location based on your IP address, the pages you view and how you reached our website. This happens through cookies and similar technologies, described below.
Why we use your information
- Processing and delivering your order, handling returns and refunds, and sending order and shipping emails
- Answering your questions and complaints
- Preventing fraud and keeping our store secure
- Understanding how our website is used, in order to improve it
- Measuring and showing our advertising, where you have not opted out
- Sending newsletters or offers, only if you have signed up; you can unsubscribe at any time through the link in every marketing email
- Keeping order and payment records for tax and accounting purposes
Who we share your information with
We do not sell your personal information for money. We share it only with the parties that help us run our store:
- Shopify Inc.: the platform that hosts our store and processes orders
- Our payment providers, such as Shopify Payments: payment processing
- Our fulfillment partners, who pack and ship your order from our warehouse in China, and the carriers that deliver it (such as USPS, UPS and FedEx): they receive your name, delivery address, phone number and email address
- Email services of our platform: order confirmations, shipping updates and, if you have agreed, newsletters
- Advertising partners such as Google and Meta: to measure our ads and show them to people who may be interested, unless you opt out
Under some U.S. state laws, sharing information with advertising partners for targeted advertising can count as a "sale" or "sharing" of personal information. You can opt out at any time on our Your Privacy Choices page.
We may also disclose information when the law requires it, for example at the request of a court or authority, or to protect our rights or prevent fraud.
Cookies
Our website uses cookies and similar technologies. We use them in these categories:
- Strictly necessary cookies: needed for the shopping bag, checkout and account login. These are always active and are kept for the length of your session, or up to 1 year for your cart and preferences.
- Analytics cookies: Shopify's own analytics help us understand how our store is used, such as which pages are visited. These are kept for up to 1 year.
- Advertising cookies: set by advertising partners such as Google and Meta to measure our ads and show relevant ads. These are kept for up to 2 years, and you can opt out on our Your Privacy Choices page.
You can delete or block cookies in your browser settings at any time. Blocking strictly necessary cookies may stop the shopping bag and checkout from working.
How long we keep your information
- Order and payment records: 7 years, for tax and accounting purposes
- Account details: as long as your account is active, and up to 2 years after your last activity
- Customer service messages: up to 3 years after your question has been resolved
- Newsletter subscription: until you unsubscribe
- Analytics data: up to 14 months
After these periods, the information is deleted or made anonymous.
Where your information is processed
Our store is run from the United States, and your information is processed in the United States. Because your order ships from our warehouse in China, the details needed to fulfill it (name, delivery address, phone number and email address) are also shared with our fulfillment partners in China. Some of our other partners, including Shopify, may also process information in Canada or other countries. They are bound by contracts that require them to protect it.
Your rights
Depending on where you live, you have the right to:
- Access the personal information we hold about you
- Have incorrect information corrected
- Have your information deleted, unless we must keep it by law
- Receive your information in a portable format
- Opt out of the sale or sharing of personal information and of targeted advertising, on our Your Privacy Choices page
- Withdraw your consent at any time, without affecting earlier processing
- Not be treated differently for exercising any of these rights
- Appeal a decision we make about your request, where your state provides this right
To use any of these rights, contact us at support@valenta-fashion.com or through our contact page. We may ask you to confirm your identity, for example with details from your order. We respond within 45 days, or within the period required by the law that applies to you. Someone else may submit a request for you as your authorized agent; we may then ask for proof that they act on your behalf.
Global Privacy Control
If your browser sends a Global Privacy Control signal, we read that as your request to opt out of the sale or sharing of your personal information for that browser.
Children
Our store is meant for adults and is not aimed at anyone under 16. In line with the Children's Online Privacy Protection Act (COPPA), we never knowingly gather personal information from children under 13. If you believe a child has given us personal information, please contact us at support@valenta-fashion.com so that we can delete it.
Security
We protect your information with appropriate technical and organizational measures, including SSL encryption, PCI-DSS compliant payment processing and limited access to personal information. No system is completely secure. If you think your information has been compromised, please contact us immediately at support@valenta-fashion.com.
Complaints
If you are not satisfied with how we handle your information, please contact us first at support@valenta-fashion.com or through our contact page. You may also contact your state attorney general or the Federal Trade Commission (ftc.gov), and residents of California the California Privacy Protection Agency (cppa.ca.gov).
Changes to this policy
We may update this Privacy Policy when our services or the law change. The date below shows when it was last updated.
Related policies
See also our Shipping Policy, Return & Refund Policy and Terms of Service.
Contact information
Store name: Valenta Fashion
Company name: Novus Invictus LLC
Registered address: 30 N Gould St #31823, Sheridan, WY 82801, United States
Email: support@valenta-fashion.com
Phone: +1 307 310 8792
Contact page: Contact
Customer service hours: Monday to Friday, 9 AM to 5 PM (ET)
We reply to every message within 24 hours on working days.
Last updated: October 15, 2026